Insights on CRM & automation

August 20, 2026

CRM implementation, then what? What goes wrong after go-live

Up to 63% of CRM implementations fail to deliver what was promised — and it's rarely the software's fault. What goes wrong after go-live, and how to prevent...

August 18, 2026

EU AI Act: from August 2 your chatbot has to identify itself — what this means for small businesses

Since August 2, 2026, the transparency obligations of the EU AI Act apply to every business that deploys AI toward EU customers, regardless of size. What this concretely...

August 13, 2026

Back from vacation and your pipeline looks exactly as you left it — that's the goal

Four weeks of vacation-themed posts, summarized in one question: what needs to be in place before you leave, so coming back doesn't mean catching up, just picking up?...

August 11, 2026

Planning vacation for your team is easy. Planning vacation for your customer process is the real work

For many entrepreneurs, summer is the financially toughest period: customers are away, decisions get postponed. Businesses that use summer to grow instead have one thing in common: their...

August 6, 2026

Customer service keeps running without people this summer — what does that mean for small businesses?

85% of all customer service interactions now start with AI in 2026, up from 60% in 2024. While staff are on vacation, that part of customer service just...

August 4, 2026

The post-vacation email mountain: how to avoid it this year

43% cite 'coming back to a mountain of work' as the main reason they skip vacation. With a CRM that automatically sorts incoming items, that mountain doesn't have...

July 30, 2026

Who catches your leads while you're on vacation?

78% of B2B buyers go with the first vendor who responds. During vacation weeks, average response times get even longer — right when it hurts the most.

July 28, 2026

While you're at the beach, your CRM keeps working

Research among over 2,000 self-employed professionals shows only 32% fully disconnect on vacation. Automation is what lets that number go up, without anything falling through the cracks.

July 23, 2026

AI agents are only as good as your data: why CRM integration comes first

Gartner expects AI agents to be embedded in 40% of business applications in 2026. But an AI agent is only as good as the data it can see...

July 21, 2026

From workflow to AI agent: what's different about automation in 2026

Automation is shifting from fixed if-this-then-that rules to AI agents that decide for themselves. What this means for small businesses, and where to start.

July 14, 2026

AI readiness in CRM: what it is and isn't

What AI readiness means for your CRM: clean data, clear processes and defined ownership before you let AI run alongside customer contact.

July 10, 2026

Your business is growing. Your systems aren't.

Spreadsheets that never quite add up, quotes in Word, customer contact scattered across an overflowing inbox. Why this pattern is so persistent, and where it can start to...

July 9, 2026

Welcome to the FortCRM blog

From today, we’ll be sharing regular insights here on CRM implementation, AI automation, and how Dutch SMEs can get started with it in practice.